Air Deccan eyes 26% ancillary revenue in 3 yrs

Air Deccan, the Bangalore-based Rs 1,500 crore low-cost airline, is looking at shoring up its ancillary revenues to 26 per cent in the next three years from the present level of 9 per cent.

Ancillary revenues are non-passenger revenues that include catering (water and beverages), selling advertising space in in-flight magazines, collecting excess baggage charges, selling credit cards (at present, Air Deccan’s call centre executives sell ICICI Bank credit cards), carrying brand names on the aircraft (Sun Microsystem, Wipro and Wellspun), and sale of merchandise through inflight shopping.

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