M&C Saatchi bags $11-m Jet Airways account

Jet Airways has awarded its $11-million (around Rs 50-crore) global advertising account to M&C Saatchi’s India operations, following an extensive selection process that lasted over six months.

The country’s largest airline is on a major expansion spree of its international network with plans to fly directly into Newark, USA in August followed by flights to Shanghai (China) and San Francisco (USA) by October. This week, Jet connected to Bangkok from Delhi and Kolkata. Over the next couple of years, Jet expects 50% of its topline revenues to accrue from international routes.

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