LCCs board gravy train for patrons

Low-cost airlines are stepping up efforts to woo rail passengers by taking the battle to the trains, but a clearly bemused railways is already crafting a counter strategy.

In their bid to lure ‘chic’ train commuters, budget players like Air Deccan, SpiceJet, GoAir and IndiGo are all set to advertise in Rajdhanis and Shatabdis. They have also begun to offer incentives to rail ticket agents to draw the top 3% of rail passengers to the skies.

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