Toyota ropes in Kingfisher as Formula 1 sponsor

Marking an entry into the high-profile Formula 1 circuit, liquor baron Vijay Mallya-promoted Kingfisher Airlines has inked a multi-year partnership deal with Toyota Motorsport to be an official partner of the Toyota F1 racing team.

Kingfisher Airlines will be designated as official partner for the Toyota Racing Team of the K�ln-based Toyota Motorsport.

The partnership between Kingfisher Airlines and Toyota Racing team will aim to raise the profile of the team and Formula 1 in India while showcasing the Kingfisher Airlines brand to the world.

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