Emirates lures kids on board with Querk

In the intensely competitive world of international airlines, marketing service offerings separately to the economy, business and first class passengers may not be sufficient. Even kids are being specifically targeted, with the obvious objective of pulling in the adults in tow.

Dubai-based Emirates has launched a new soft toy, Querk, an animal that is positioned as one that likes to travel and can take on the guise of various animals, from destinations around the world. Presently, Querk comes with one of five costumes, namely Salaam the Lion, Yorkie the Eagle, Sydney the Koala, Paris the Rabbit or Delhi the Elephant.

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