Sky-high sops fly in to speed up seat sales

It is the run-up to Christmas and New Year, the busiest travel season of the year, and the rush for air-tickets is at its peak. Yet, Air Deccan last week announced the sale of two lakh tickets priced at Rs 2 (plus taxes) each.

In Bahrain, the Kuwait-based low cost airline Jazeera Airways put up one lakh seats on sale on Friday, offering tickets on all its routes including Mumbai-Bahrain for Rs 960. So has competition has forced airlines into a mad rush to the bottom, Or is there a method to the madness of airline fares?

A closer look shows that pricing of seat inventory is a key function in the aviation business. Most carriers have a team of revenue managers (RMs) who work closely with sales and operations to fix fares.

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