Airlines hit novel routes to woo holiday travellers

It’s the run-up to Christmas and New Year, the busiest travel season of the year and the rush for air-tickets is at its peak. Yet, Air Deccan last week announced the sale of two lakh tickets priced at Rs 2 (plus taxes) each. In Bahrain, the Kuwait-based low cost airline Jazeera Airways put up one lakh seats on sale on Friday, offering tickets on all its routes including Mumbai-Bahrain for Rs 960. So has competition has forced airlines into a mad rush to the bottom, Or is there a method to the madness of airline fares?

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