Airlines Bluecasting?

Airlines the world over have not taken to providing too many newer customer services based on the technologies that have become mainstream.

Forget technologies, most are yet to start even providing good choice of palatable food onboard and comfortable leg space in the cattle class, or ask you to switch off all your electronic devices once onboard which may well be classified a carry-over habit from the past century.

Barring a few, most global airlines have for instance have not yet made good use of technologies for communicating with, and engaging, the customer. There is little chance that the scenario will change anytime overnight with bankruptcies and low-cost aviation looming large on the horizon. But there will always be players who will try out something new and interesting.

A case in point is KLM Royal Dutch Airlines launching a trial at Schiphol airport Amsterdam which can best be classified as Bluecasting.

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