Air tickets most shopped online: Study

India’s online shoppers bought more air tickets over any other category in the first half of 2006, according to a report released by the world’s biggest credit-card company Visa International and AC Nielsen.

Airline ticket customers formed 40 per cent of online shoppers in India in the six months to June 30, Visa said in a statement. This was followed by books with 29 per cent and music at 24 per cent.

In addition to being the overall category leader, online airline ticket purchases have also been attracting a significant amount of repeat purchases by consumers. Globally, airlines represent the largest merchant category of e-commerce transactions (close to $6.68 trillion for April 2006).

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