The smart traveller

Competitive advantage of the travel industry is no longer limited to the quality of service and loyalty to a brand; it is increasingly driven by science, IT and innovation. The sustainable growth of the aviation in the country also requires a successful marriage between the aviation and IT sectors.

International as well as domestic carriers have been quick to capitalise on the early mover advantage and managed to reap the benefits—operational efficiency in terms of reduced costs and superior customer service. It is now the turn of travel business companies who are realising that it is imperative to embrace IT and exploit its potential and reach out to the maximum number of people.

Interestingly, Web 2.0 is seeking to change searching for the lowest fare into planning for the travel. Says Deep Kalra, founder and CEO, makemytrip.com, “Travel specific search engines have emerged, which is a far cry from the days of generic search.”

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